Digital Marketing Component!
How can you use Digital marketing to help your business survive during this covid-19 pandemic?
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.Its development has changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), e-commerce marketing, social media marketing just to mention but a few.
Discover how to utilize Technology
Most countries are on partial or full lock down. We can ensure that our businesses are still generating some income in as much as we don’t go the physical locations of our businesses. Therefore Digital (online) marketing is the best option.Digital marketing has become more sophisticated as the proliferation of devices capable of accessing digital media has exploded. Unlike before where the computer was the main source, in this era there are phones that can also be used to access data.
“This has made it very convenient for anyone to access any online information. Statistics show that digital marketing is still growing and with the development of social media platforms such as LinkedIn, Facebook, YouTube and Twitter, consumers have become highly dependent on digital electronics in daily lives”.
Therefore, they expect a seamless user experience across different channels for searching product’s information. These change in customer behavior improved the diversification of marketing technology.
Unlike traditional marketing techniques, which involved direct, one-way messaging to consumers via print of flyers, television and radio advertising, nonlinear digital marketing strategies are centered on reaching prospective customers across multiple online channels worldwide.
Combined with higher consumer knowledge and the demand for more sophisticated consumer offerings, this change has forced many businesses to rethink their outreach strategy and adopt or incorporate omnichannel, nonlinear marketing techniques to maintain sufficient brand exposure, engagement and reach.
Nonlinear marketing strategies involve efforts to adapt the advertising to different platform and to tailor the advertising to different individual buyers rather than a large coherent audience.
Techniques may include Search engine optimization SEO,Social media Marketing, Video marketing,Email marketing,Paid search/contextual advertising, and Website marketing blogging.