The popularity of social media websites can be observed clearly in the massive user bases on notable social networking sites such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Social media marketing first started with publishing. The unique aspects of social media websites are observed in the case of content as well as functionality. These websites are specifically meant for users to share opinions, ideas, and content.
Most important of all, social media websites are gradually becoming the preferred destinations for internet users to find news as well as communicate with other users on similar social media platforms. Businesses share their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.