Online Marketing
Advertising
When people begin any kind of business, they seem to have a lot of expectations. Most of them think that money will come rolling in the moment they place their ads, get a webpage, or spend on advertising and a promotion campaign, etc. If you have tried a business you can tell that that is not necessarily the case. However, in this particular article we are going to focus on Internet business.
As the internet increasingly takes over such a large part of our lives the importance to sell / market services and products online has only increased further.
Bring, Combine & Mix
By the way, don’t think that because you are a Farmer, Welder, Construction worker for example, that the internet could not be of use to you. You get a little creative and you’ll be surprised with the ideas that can come about that could help you generate income online.
I believe and am not going to deny the fact that a lot of profit can be generated in short periods of time. It has happened in the past and will keep happening in the future. In other words, you can have a very innovative idea, the market is not ready for it you may not succeed. You can end uo losing your investment only to find out later that the same idea has become a huge success to someone else.
The Perfect Surrounding
Being at the right place at the right time certainly helps. And you will ALWAYS be at the right place and the right time if you listen to your heart.
Of course, there is the other side of the coin: having a great idea, being at the right place at the right time, but not being able to capitalize on it.
There is an old saying “There’s nothing more powerful than an idea whose time has come!”
We are going to explore the reasons why people buy! And going to dissect each topic briefly so you can have a much deeper understanding as to how all of the following pieces of the puzzle fit together through this article.
First and foremost, we need to understand the importance of the word VALUE.
When you have something to offer where there is an open market for it, and more than likely there is a demand for your product, your efforts revolve around advertising. If what you are advertising is being offered by other businesses, then you have what is called Competition. That being the case, you have to be able to create an urgency for people to buy from you, otherwise you could lose your potential customers to your competition, not because theirs’ are necessarily better.
But because of the fact that not everyone buys on the first visit. Sometimes customers need a little bit of time before they make a decision. So, if you already exposed them to what you have to offer and later on they see the same product on someone else’s site, they may be ready at that moment to purchase. They may end up ordering from someone else that product or service which you took the time to educate them on the first place.
Engage Users
Since internet surfers are impulse buyers, you have to be prepared when a potential customer visits your site, she/he is ready to make the decision at that moment!
Start Marketing
If you are advertising a video that teaches people how to market products online, you need to figure out ways to increase the “VALUE” of what you have to offer.
Marketing
You need to answer questions such as;
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Why is your video better than the rest?
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What is in your video that you feel would make someone say, “I want this!”
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What are they gaining from ordering?
Benefits
Since the beginning of time, marketing is all about figuring out ways to sell people on the idea that if they acquire whatever is you have to offer, they will “gain” something from it. If you subscribed to few newsletters and have read marketing articles, they summarize what we have just said in one word: BENEFITS. If from the very beginning you can point out what is it that your visitors will gain from your product or services, you increase dramatically the value of your product.
Once you have been able to add value to your product or service; honesty, integrity and credibility then begin to play This is not the only way to add value to your product.
But this is the best way to establish rapport and generate interest. Therefore, you must always begin by letting them know how your product or service is going to make them feel, or improve their life, or help them win, etc.
Value to Products
Works Perfectly on All Businesses & People
Once you have been able to add value to your product or service; honesty, integrity and credibility then begin to play a very important role. At the moment of purchase, depending on how much your asking price is, they may wonder, “how do I know this person knows what she’s talking about?”
Once you have been able to add value to your product or service; honesty, integrity and credibility then begin to play a very important role. At the moment of purchase, depending on how much your asking price is, they may wonder, “how do I know this person knows what she’s talking about?”
Grab Your Visitors' Attention
So how do you add integrity? If you are an expert on something, can you tell me about your experience? Do you walk your talk? Does your site reflect what you talk about? For example, don’t go telling me how using frames and JAVA language can work against search engine placements and how bad they are for me, meanwhile, your site uses both, JAVA and frames. To me it means one of two things: you don’t know what you are talking about and therefore just passing along what others have told you, or there is something you know that you are not telling me.
Does that mean that if you do not have a great resume people won’t buy from you? Absolutely NOT! Your resume could be your website. Here is what I mean, if someone visits your site and you don’t have a degree as a nutritionist, but your site is filled with very convincing articles and valuable information that shows that you know what you are talking about, that is enough to add credibility.
Let me take it one step further, if you create a very powerful sales letter, you can have your visitor so engaged in the information that she/he wont even bother to figure who you are, or what you do. However, to pull that off, you must offer a product that has great value, and if possible, a money back guarantee!
All you need to do is to come from a place of honesty and service, and as long as you can show credible ways in which your product will benefit your market, you should be able to sell your product(s) and/or service(s) online.
Now you have something of value and you have been able to gain credibility. What can you do to add more substance to your product or service?
For example, you are giving a speech and want to quote an article regarding your subject matter which you have written on a piece of paper, if you hold the paper and read the words from it, it holds more credibility than if you were merely saying the words. Why is that? It shows that you are prepared and even did your own research. That is just one of those interesting mysteries we come across every once in a while.
Outstanding Make Your Business Plans Glow
By having someone saying something positive about your product or service, helps add credibility which in turn helps also increase the value of what you are offering.
What we have done so far is, we have strategically created leverage. We have given a solid foundation as to why people not only should, but must obtain whatever it is you are offering.
Assuming that you are placing all these strategies in the RIGHT ORDER, positive results should be within your reach.
Therefore, what makes people buy is:
* Value-Benefits (What am I gaining from this.)
* Value-Honesty (How do I know this is true.)
* Value-Endorsements (What others have to say about this.)
Notice that we used the word “value” along with every example because value is what people consider before obtaining anything. Benefits, honesty and integrity as well as endorsements, even when each play a role in itself, they all have one thing in common. They “add value” to your product.