A website is one of the most important marketing tools for any business today, so it’s no wonder that most companies invest significant time and money into creating and maintaining an attractive and effective one. Unfortunately, many businesses fail to do this, or they do it on their own instead of hiring professionals who know what they are doing. As a result, many websites don’t attract visitors because they aren’t optimized to do so, which leads to loss of revenue and business growth problems for the company that owns them.